Benetti expands Middle East presence

Wed May 16 2018, 15:43 PM
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Sirina Marine to promote Benetti brand in Jordan, Saudi Arabia, Egypt, Iraq and Lebanon

Italian superyacht builder Benetti has joined forces with Sirina Marine to promote the Benetti brand in Jordan, Saudi Arabia, Egypt, Iraq and Lebanon. The agreement was signed between the two companies at the recent Beirut Boat Show.

“This partnership reflects the importance of Middle East and North Africa Area (MENA) in Benetti’s future strategies,” says Benetti general manager Christos Ramnialis. “We keep investing in the region with best talents on-ground and resources to solidify our leading position.”

Based in the Jordanian capital of Amman, Sirina Marine offers bespoke services such as yacht sales, management and charter for clients throughout the MENA region. The company will be working closely with the Middle East office of Benetti, based in Dubai, to reach out to new markets and cater for the interests of its clientele.

With regards to the new agreement Mr Nabil El Jammal, Middle East Area Manager of Benetti, says: “We are very proud to work with Sirina Marine. It was essential for us to associate with a strategic and respected partner. We are confident this partnership will help consolidate our regional leading position, capitalising on their experience, passion and extensive market knowledge.”

Benetti designs, builds and markets “Class” superyachts from 29m-45m under the Classic, Fast and Oasis categories, as well as “Custom” vessels split into the Mega category for yachts up to 80m available in the Full Custom and Custom Now versions and the Giga category of Full Custom yachts over 80m.