Turkish yacht-builder prepares for strong US expansion

Wed Oct 11 2017, 15:16 PM
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Sirena Yachts has opened new headquarters in Ft Lauderdale in anticipation of growth

Turkish yacht-builder Sirena Marine has expanded its presence in North America with the opening of new US headquarters in Ft Lauderdale, Florida and a dedicated on-site team.

The company, which is celebrating the sale of two Sirena 56 yachts and two Sirena 64s in North America in recent months, will also be participating in the upcoming Ft Lauderdale Boat Show with two different versions of its Sirena 64 model. “We are expecting the US market to grow at a substantial pace in the near future,” says Sirena CEO Ipek Kirac.

Referring to the Sirena 64, Kirac says the yacht is a long-range category A vessel that was designed to cover many regions in the US. It is also able to go on the inland lakes and waterways, she says.

Sirena Yachts US is operated onsite by a team with extensive knowledge in the international boating market. It is headed by Constantinos Constantinou, a well-respected industry veteran who is credited for having introduced and established other yacht brands in North America such as Absolute and Greenline.

“We have established Sirena Marine LLC in New York and have plans on expanding our sales and our aftersales network in North America with Constantino’s US team which has recently joined us,” says Kirac. “Our strategy would be to start the expansion from Florida, North East coast and the North West coast.”

“We’re looking forward to attending FLIBS with two Sirena 64 units, the first and currently largest model of Sirena Yachts,” Constantinou says. “After having sold three yachts in recent weeks, and the great interest we have enjoyed since the Yachts Miami Beach show, we feel confident about Sirena’s future in the US and North America as a whole. We have a very clear strategy going forward.”