New superyacht-builder forms in Netherlands

By Robert Wielaard
Fri Aug 11 2017, 14:52 PM

Hartman Marine Group has launched a superyacht unit

Hartman Marine Group, a Dutch shipbuilding and ocean transport company, has launched a superyacht unit, branded Hartman Yachts. It has designed two semi-custom expedition series from 24m-42m (79ft and 138ft). One model from the new Livingstone series has already been built.

Hartman Marine Group was founded in 2003, but traces its roots back to 1775. Owner Johan Hartman says his company knows the “ins-and-outs of the nautical trade as no other”. His daughter, Margreet Hartman, told IBI: “We see a market for luxury expedition yachts. We think there is a demand for those yachts.”

The yard has built a 24m Livingstone it will show at the HISWA In-Water Boat Show, which runs from August 29 to September 3 in Amsterdam. It says it will also build full custom, adding that Hartman Marine Group’s shipbuilding facilities guarantee short build times.

“The first of the two yachts we built is for sale. We have begun reaching out to brokers. Initial reaction to the yacht has been very positive,” says Margreet Hartman.

The Livingstone is a classically-lined luxury expedition yacht, very different from the new Amundsen series, which is modern and edgy. Both series range from 24m-42m.

Margreet Hartman acknowledges that starting up a superyacht company is a “great adventure” in the Netherlands, a country where more than 15 yards make highly customised yachts of up to 100m and longer.

Last year, Dutch yards delivered 18 superyachts, worth €927m – around 22% of global sales of yachts of 30m and longer – and recorded 18 orders in that size bracket.

Hartman Yachts is entering a relatively new and competitive superyacht niche. Dutch superyacht makers increasingly branch out into explorer yachts to meet growing demand for polar and other destinations far from the Mediterranean and the Caribbean.