More visitors at rainy Oslo floating boat show

By Lars-Åke Redéen
Fri Sep 14 2018, 15:56 PM

Despite a rainy weekend, Båter i Sjøen 2018 attracted nearly 12,000 people during its four-day run

Despite a rainy weekend, the Oslo floating boat show (Båter i Sjøen) closed on Sunday, attracting more visitors than the previous year.

Around 11,750 people came to the show (11,500 in 2017), which was held at Aker Brygge in central Oslo from September 6-9. With 300 boats displayed on water, the show is Scandinavia’s largest in its class.

“We had more visitors this year, despite the weather,” says Leif Bergaas at Norwegian marine industry association Norboat, organiser of the event. “Market demand for pleasure boats is far from satisfied and this show is the most important for all boat-interested people.”

Båter i Sjøen is a window to display dealers’ products and a good place to meet new customers. In recent years, the show has developed into a meeting point for the northern European boating business.

“The show has become so interesting that the boat producers come here to get market orientation. For recruitment to the boat business, Båter i Sjøen has been central,” says Claes Eliasson, sales manager at Bavaria Båt Norge.

During the long, hot summer, several dealers sold out of boats. Many exhibitors reported good sales, both for boats and equipment.

“We launched two new boats at the show and have seen very good results. We sold 30 Ibiza boats during Båter i Sjøen. Our new models really hit the market demand right,” says Helge Duus, owner of Ibiza Boats.

Shortly before the Oslo show opened, it was announced that Båter i Sjøen will stay in the harbour at Aker Brygge for another five years. This follows the signing of long-term agreement with Aker Brygge Marina and its owner, Norwegian Property.