Princess reports strong success for new models

By David Robinson
Fri Sep 14 2018, 16:59 PM

The UK builder has sold four X95s and 22 R35s since their launch

With its ongoing new model launch programme, the UK’s Princess Yachts has been reporting strong sales success for some of its new models. Two of the models, the R35 and the X95 Superfly, are being highlighted at the Cannes Yachting Festival with the former making its global debut and the latter still in model form.

Kiran Haslam, Princess marketing director, told IBI: “The X95 Superfly is a very exciting and different project. We started selling it at Dusseldorf and so far we have sold four. The next build slot is November 2019. They are being built in the South Yard in Plymouth where we build the ‘M’ class superyachts.”

The design of this innovative superyacht is a design trio involving Bernard Olesinski, Pininfarina and the Princess Design Studio. The company says it will “establish a new class on the water” and that the X95 Superfly will “rewrite the rules of yacht architecture”.

As for the R35, Haslam said: “We have sold out the first year’s production, which is only about one quarter of a full year’s production. In a full year, we would hope to build 36. To date we have 22 sales from all over the world.”

The X95 has a new hull that was designed in cooperation with Olesinski. This has evolved the deep-V concept to deliver 15% improved efficiency with very good stability. The X95 is the first of the Superfly X class, which is likely in time to include both longer and shorter models. The design is said to re-imagine the concept of a flybridge with extensive outdoor space and innovative segmentation of interior rooms and decks.

Princess says the X95 Superfly fuses architectural innovation with the company’s familiar characteristics of quality in craftsmanship and materials, interior design, and innovation in technology. It offers a number of flexible options for using the extensive guest areas, which reverse traditional yacht architecture.

Designed with what Princess Yachts calls an 'open concept' in mind, the X95 is the first model in Princess Yachts' new X Class. Challenged with setting a new standard of layout excellence, which is defined by large, adaptable spaces that can be used and formatted in numerous ways, it offers the owner and guests a uniquely flexible boating lifestyle. Spatial lay-out is therefore instantly class-leading, highly practical and user friendly. X95's interior design allows the owner to define each journey around their guests' preferences – comfortable and relaxing, high levels of privacy, or entertaining and hosting, for example.

Antony Sheriff, executive chairman of Princess Yachts, said: “The X95 is another bold new concept for Princess Yachts. Borne from our aggressive investment strategy into new technology and world-class design, the X Class creates an entirely new segment, representing another significant step in our new product programme. We continue to push the boundaries of yacht design and build a brand leadership position in the luxury yacht market.”

The 10.6m (35ft) fully carbon fibre Princess R35 is a totally new product for the Plymouth-based builder and the first of the R class. With a top speed of 50kt, it is also the fastest Princess built to date and is powered by V8 engines. The R35 was developed in a partnership with BAR Technologies and Pininfarina to bring a whole new breed of yacht to market.

The R35 combines the latest in advanced technology and naval architecture with the unique Princess Active Foil System (AFS). This day/weekend sports cruiser offers a striking exterior and the craft includes a spacious cabin within which features a well-equipped galley and seating area. It has the added flexibility to convert to a generous double berth, further complemented by an ensuite.