The expanded lifetime warranty is part of an effort to "restore confidence" in the Rocna brand
CMP Global, a division of Canada Metal Pacific, said that it has expanded the lifetime warranties of Rocna Anchors. CMP acquired the Rocna manufacturing license in September.
"Many companies warranty against breakage, but we're so confident in Rocna's rugged design that we protect against manufacturing defects and bending,” said John Mitchell, president of CMP Global in a statement. “An anchor is vital safety equipment, and we give our customers peace of mind their Rocna will perform as promised.”
Under its previous owner, Rocna's anchors were criticized in sailing chatrooms and by competitors for bending. In August, US retailer West Marine issued a product specification notice for 13 Roca anchors that used a "different, weaker grade of steel compared to that previously published on the Rocna website at the time." West Marine offered dissatisfied customers a replacement or refund for the anchors.
Shortly after CMP acquired Rocna in September, Mitchell sent a memorandum "concerning brand confidence" to customers, distributors, and retailers. Mitchell said the company planned to find and replace any "suspect" product, add additional controls to the existing production prcess, "restore confidence" in the classification process, invest in inventory to ensure timely delivery, and establish timely and accurate communications.
Mitchell added in the latest statement that his company has expanded its relationship with rep firm Derema Group, appointing them to manage US sales and distribution of Rocna Anchors. Derema Group has managed CMP Global's marine aftermarket sales in the US for more than five years.
Besides Rocna, CMP Global manufactures CMP chain, Martyr marine anodes, Octopus marine autopilot drive systems and Intellisteer remote steering systems.
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