London Boat Show unveils changes for 2018

Thu Mar 30 2017, 13:19 PM
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The revamped new five-day event is set to open on January 10 and will include new shows within the show

British Marine Boat Shows, organiser of the London Boat Show, has announced plans for a re-defined event for next year.

Starting on Wednesday 10 January until Sunday 14 January, the now five-day event will be packed with attractions and new shows within the show. These include the Boating & Watersports Holiday Show and another event to be announced soon.

Featuring global and boutique brands, the new Boating & Watersports Holiday Show will take advantage of the prime holiday booking period.

Complete with its own high profile marketing campaign the event will offer knowledge, expert advice and live experiences to get visitors into the holiday spirit.

Murray Ellis, chief officer of Boat Shows at British Marine comments: “Having gathered and listened to feedback from visitors and exhibitors, we knew we needed to make some changes. We are confident that these exciting plans will mean some incredible business opportunities for our exhibitors whilst providing visitors with a fantastic event with new things to see and do at every turn.”

Murray says boats will remain the stars of the show but the London Boat Show will enjoy a new layout, flanked by two new events.

“Interactive entertainment, themed catering and seating will be throughout the event will be sure to create an exciting and vibrant atmosphere for all to enjoy,” he concludes.