Beneteau confident in ‘strong vitality’ of Australian market

By David Robinson
Fri Aug 10 2018, 09:17 AM

13 models displayed and around 10 sales achieved at recent Sydney show

Following the recent Sydney International Boat Show (SIBS), the Beneteau Group has stated that it is “confident in the strong vitality of the Australian market”.

The leading yacht builder, through its Beneteau Asia-Pacific arm, had a strong presence at SIBS with a fleet of 13 models covering all the Beneteau boating sectors, one world premiere, and three Australian debuts.

The sailboat and inboard motorboat display was organised by Flagstaff Marine while the outboard motorboat display was prepared by Chapman Marine. Beneteau’s dealers based in different parts of Australia all gathered at the show and gave generous support to deliver a satisfactory sales performance at the show. The number of models sold on-site was close to 10.

Beneteau said they witnessed “great enthusiasm from the country’s boating community at SIBS 2018. This has encouraged Beneteau to carry on investing and launching new models there.”

To align with Beneteau’s global strategy of presenting new boating projects at the most important boat shows around the world, the Oceanis 46.1 had her world debut in Sydney. Meanwhile, the sister model – the Oceanis 51.1 – had its Australian premiere at the show. She features innovative architecture, over 700 available combinations for customisation, and a performance version for sailors seeking an exceptional performance.

Beneteau’s key models from its inboard motorboat lines were also display outdoors alongside its sailboats. Beneteau held Australian premieres for the Gran Turismo 50 – the flagship model of the sport cruising Gran Turismo line – and the Swift Trawler 35.

Beneteau said all the models exhibited were well received. As well as strong sales performance for Beneteau’s sailboats and inboard motorboats, Beneteau’s outboard motorboats have a huge market in Australia.

Exhibited indoors, iconic daily cruisers such as models from the Antares ranges and the Barracuda fishing range are very popular there. The new generation Antares 9 and the highly-dynamic Barracuda 8 stood out during the show, and several deals were closed.