Alliance Marine acquires 3SI

Thu Oct 11 2018, 15:13 PM

French equipment group adds Ocean Safety, Typhoon, ISP and Revere to its growing portfolio of brands

Alliance Marine Group, owner of Accastillage Diffusion, Plastimo and VDM-REYA of France, today announced the acquisition of 3SI Group for an undisclosed sum. 3SI Group includes well-known brands such as Ocean Safety, Typhoon, ISP and Revere.

Alliance Marine’s strategy is based on a combination of organic and external growth. “Internal growth requirement gives every company a real commitment to tight management and positive financial results,” says Jean-Paul Roche, founder and CEO of Alliance Marine. “In addition, our acquisition strategy enables Alliance Marine to increase its geographical footprint and products portfolio as well as enlarge markets segments exposure.

Alliance Marine Group consists of seven companies: VDM-REYA, SEIMI, Accastillage Diffusion, Kent Marin and Plastimo in France, BukhBremen in Germany and FNI in Italy. Prior to the 3SI acquisition, the company employed 450 staff and registered €135m in turnover.

“After a consolidation phase in France over a period of 17 years, the group has accelerated its external growth pace through internationalisation in Germany (Bukh Bremen) and Italy (FNI), reflecting Alliance Marine’s confidence in the market,” Roche adds. “With 3SI and its strong brands Ocean Safety, Typhoon, ISP and Revere, Alliance Marine has made a major step while strengthening its safety products division and commercial segment exposure.”

Adding the €35m sales and 250 staff of 3Si group, Alliance Marine sales will now be close to €170m and its staff around 700. Above all, teaming up with Ocean Safety, Typhoon and Revere will create bridges and opportunities for Plastimo, the worldwide known safety brand.

“There are very interesting similarities between Plastimo and the newly acquired brands: we operate on the same markets and we develop and manufacture proprietary products such as liferafts, lifejackets, lifebuoys and Man Over Board recovery systems,” says Plastimo MD Yann Cornec.

“Plastimo and 3SI also share the obligation to comply with strict regulation, whether for leisure boating, commercial marine or defense markets (SOLAS, USCG, NATO etc.). Capitalizing on the strength and know-how of both companies will allow our Safety offer to better answer customers’ needs. Joining forces with 3SI will also allow Alliance Marine to enhance the proprietary products development and their international homologation.”

All current 3SI operations (sales offices, factories, teams) will remain unchanged. Andrew Richards, 3SI CEO along with his senior management team of Alistair Hackett and Jon Crossland are fully committed to supporting and fueling Alliance Marine’s development.

“We are fully satisfied to join Alliance Marine project. This will allow the 3Si activities to accelerate their development,” says Richards. “We share the same culture of customer centricity and willingness to propose in-house designed innovations.”